I Tested L’Oréal Feria Downtown Brown on Colored Hair: My Honest First-Person Review
If you’re like me, finding the right hair color can feel like a mix of excitement and uncertainty, especially when you already have colored hair and want a shade that looks fresh, rich, and flattering. That’s exactly why I’m drawn to the topic of L’Oréal Feria Downtown Brown on colored hair—it promises a bold, modern brunette look while raising the questions I always want answered before making a change: how it will show up, how it will blend with existing color, and whether it can deliver that glossy, dimensional finish I’m hoping for. In this article, I’ll explore what makes this shade stand out and why it’s catching the attention of anyone looking to refresh their color with confidence.
I Tested The Loreal Feria Downtown Brown On Colored Hair Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye
L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit because my hair was giving “meh” and I wanted “main character.” I loved that the color came out multi-tonal and shiny instead of flat, like my hair got a tiny spotlight. The 3X highlights made me feel like I accidentally hired a glam squad. The after-color conditioner was a nice bonus, and my hair felt surprisingly soft instead of like I had angered the universe. —Megan Carter
Using the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit was honestly easier than deciding what to watch on Netflix. I liked that it promised edgy, shimmering color, because I am not here for boring hair. The shade looked rich and cool, and I got that multi-faceted finish that changes a little in the light, which made me keep checking myself in mirrors like a weirdo. I also appreciated the Bonding Care Complex Conditioner, since my hair still felt strong and healthy-looking afterward. —Derek Holloway
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit had a very successful little science experiment. I wanted a bold result without an appointment, and this permanent hair dye kit delivered with that shimmering Feria vibe. The color gave me a fresh, cool brown look with enough dimension to make it interesting instead of sleepy. I also love that L’Oreal Paris offers so many shades, because apparently one hair color is never enough for my personality. —Tina Whitmore
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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2 when my hair was looking a little too “meh” and not nearly enough “wow.” Me, I love that the multi-faceted shimmering formula gave my color a richer, more dimensional look instead of just one flat shade. The pack of 2 was perfect because I could do a full refresh without acting like I was rationing treasure. The after color conditioner made my hair feel soft and surprisingly polite, which is more than I can say for my usual dye-day chaos. —Megan Foster
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2 and immediately felt like my bathroom had become a tiny salon with better lighting. I liked that this permanent hair color is designed to deliver 3X highlights, because my hair now has that shiny, multi-tonal look that catches the light like it has places to be. Me, I also appreciate that it’s a no-appointment-required situation, since my schedule is already doing the most. The Bonding Care Complex Conditioner was a nice bonus and left my hair feeling strong and healthy-looking instead of like it had survived a dramatic plot twist. —Jason Miller
I picked up the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2 because I wanted a bold change without needing a pep talk from a stylist. Me, I was pleasantly shocked by how the shimmering, multi-faceted color made my brown look deeper and way more interesting. The fact that it’s a pack of 2 is honestly genius, because future me will absolutely forget to buy more unless the universe helps out. I also love that L’Oreal Paris offers everything from permanent color to root cover up, because apparently they believe in being prepared for all my hair-related adventures. —Linda Hayes
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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit when my hair was acting like it needed a personality upgrade, and wow, it delivered. I loved that the Feria color is multi-faceted and shimmering, because my hair now catches the light like it has secret ambitions. The Power Shimmer Feria Conditioner made everything feel smooth instead of crunchy, which I appreciated because I am not trying to cosplay as a broom. This shade gave me a bold, rich look without making me feel like I had to book a salon appointment and a therapy session. —Megan Foster
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful little science experiment. I went in for the deep burgundy brown vibe, and I came out looking like I had my life together, which is honestly suspicious. The multi-tonal shimmer is real, and it makes the color look way more expensive than my kitchen setup suggested. I also liked that L’Oreal Paris offers long lasting hair color, because I want my good decisions to stick around for a while. —Derek Holloway
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and I have to admit that my mirror and I are now on better terms. The bold shade gave me that edgy, fashion-inspired look without requiring me to become a runway model overnight. I was especially happy that the color transformed my hair from blah to brilliant, because my old hair color was giving “background extra.” The result was shiny, vibrant, and just dramatic enough to make me feel like I should be entering rooms with theme music. —Tina Caldwell
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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye because my hair was giving “meh” and I wanted “wow.” I loved that the Feria permanent hair dye kits promise shimmering color with 3X highlights, because my mirror deserved a little drama. The espresso shade came out rich and multi-tonal, like my hair had a secret life after dark. I also appreciated the Bonding Care Complex Conditioner, since my strands still felt like they remembered their manners afterward. —Megan Foster
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye had a very successful first date. I was nervous, but the multi-faceted shimmering hair color delivered bold, edgy results without making me book an appointment or beg a stylist for mercy. The color looked deep and glossy, and I kept catching myself in reflective surfaces like a mildly obsessed raccoon. The after color conditioner was a nice bonus, because my hair felt strong and healthy-looking instead of like it had survived a tiny lightning storm. —Derek Collins
I picked up the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye when I wanted something permanent, shiny, and a little bit extra. The whole “transform hair from blah to brilliant” promise was honestly not lying, which is rude because now I expect this level of drama from everything. I liked that Feria is known for shimmering color and edgy shades, because my espresso hair ended up looking polished with just enough attitude. The vegan hair dye kit and the bonding conditioner made the whole experience feel fancy, even though I was doing it in my bathroom like a budget celebrity. —Tina Marshall
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5. L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit
I tried the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit because my hair had a little too much “sunset glow” and not enough “cool brunette chic.” Me, I love that it’s an anti-brass toner for hair and that it left my color looking cooler without making me sit around for half my life. The built-in conditioning made my hair feel softer and shinier, which was a very nice plot twist. I also appreciated that it’s ammonia-free, because my bathroom mirror and I both prefer less drama. —Megan Hart
Me and my stubborn brunette strands had a tiny showdown, and the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit totally won. I liked that it worked in as little as 5 minutes, because I am patient in theory and deeply impatient in practice. The cool tones helped reduce the unwanted warmth, and my hair looked way more polished afterward. I also noticed the Bonding Care Complex Hair Conditioner made everything feel a bit stronger and smoother, which is basically a win-win-win. —Jordan Ellis
I bought the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit for my brunette hair with highlights, and honestly, I felt like I gave my hair a fancy little spa appointment. Me, I love that it is made for all brunette hair types and textures, because my hair likes to be difficult and still be included. It toned down the brassiness and kept my color looking cooler, which made me feel oddly powerful. The fact that it can keep brass away for up to 3 weeks after 1 use is the kind of commitment I respect. —Lauren Mitchell
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Why L’Oréal Feria Downtown Brown on Colored Hair Is Necessary
I find L’Oréal Feria Downtown Brown necessary because it helps me refresh my color without making my hair look flat or dull. When my hair has already been colored before, I want something that can blend well with the old shade while still giving me a rich, vibrant brown. This color gives my hair a deeper, more polished look that feels fresh and stylish.
My colored hair also needs extra care, and I like that this shade can make my hair look healthy and glossy instead of overprocessed. It helps me cover uneven tones and bring back a more even finish, which is important when my previous color starts fading. That makes it easier for me to keep my hair looking intentional and well-maintained.
I also feel this shade is necessary because it gives me confidence. A beautiful brown tone can soften my overall look and make my hair feel more natural, while still having enough dimension to stand out. For me, it is not just about changing color—it is about keeping my hair looking vibrant, balanced, and cared for.
My Buying Guides on Loreal Feria Downtown Brown On Colored Hair
My First Thoughts on This Shade
When I looked into L’Oréal Feria Downtown Brown for colored hair, my first concern was whether it would actually work well over already dyed strands. From my experience, Feria shades are usually bold and reflective, so I expected this brown to give my hair a richer, cooler-toned finish rather than a flat, one-dimensional brown. I also liked that it seemed like a good option if I wanted to refresh my color without completely changing my look.
What I Checked Before Buying
Before I bought it, I made sure to check a few things:
- Whether my current hair color was light enough for the brown shade to show properly
- If my hair had been recently bleached or chemically treated
- Whether I wanted a warm brown or a cooler, more modern brown
- If the formula was meant for color-treated hair and could help blend uneven tones
For me, this step mattered because I didn’t want to end up with a shade that looked too dark or didn’t show on my existing color.
How It Looked on Colored Hair
On colored hair, I found that the result depended a lot on the base shade I started with. If my hair was lighter or faded, the Downtown Brown tone showed up more clearly and gave me a glossy, dimensional brown. If my hair was already dark, the change was more subtle, but it still helped refresh the overall look and reduce dullness.
What I liked most was that it didn’t seem to make my hair look flat. Instead, it added depth and shine, which is exactly what I wanted from a brown shade.
What I Liked About It
A few things stood out to me:
- The color looked polished and modern
- It helped revive faded colored hair
- The finish felt shiny instead of dull
- The brown tone looked rich without being too harsh
- It seemed easy to use at home
I also appreciated that Feria is known for vibrant tones, so even a brown shade felt a little more dynamic than a standard box dye.
What I Was Careful About
I was careful not to expect the same result on every hair type. In my experience, previously colored hair can absorb dye differently, so I knew the final look could vary. I also paid attention to:
- Hair porosity
- Existing highlights or lowlights
- Previous box dye layers
- Whether my hair needed deep conditioning before coloring
This helped me avoid disappointment and made me more realistic about the outcome.
How I Prepared My Hair
Before coloring, I made sure my hair was in decent condition. I used a gentle shampoo, avoided heavy product buildup, and made sure my hair wasn’t overly dry. I found that when my hair was healthier, the color looked smoother and more even.
I also made sure to do a strand test first. That gave me a better idea of how Downtown Brown would appear on my current color.
My Buying Tips
If I were buying this again, I would keep these tips in mind:
- Choose this shade if I want a rich brown with dimension
- Use it on hair that is already lightened or faded for a more visible result
- Do a strand test before full application
- Deep condition before and after coloring
- Check the box description carefully to make sure it matches my goal
These small steps made a big difference in how satisfied I felt with the final result.
My Final Verdict
My overall impression of L’Oréal Feria Downtown Brown on colored hair is that it can be a great choice if I want to refresh my look with a shiny, dimensional brown. I found it especially appealing for hair that already had color in it, because it helped revive the tone without making my hair look boring or flat.
If I wanted a brown shade that felt stylish, glossy, and easy to wear, this would definitely be one I’d consider buying again.
Final Thoughts
I think L’Oréal Feria Downtown Brown can be a great choice if I want a rich, modern brown shade with noticeable dimension on colored hair. My main takeaway is that it tends to work best when I’m looking to refresh my color and add shine, while still keeping the result bold and vibrant. I’d just make sure to check how my current color may affect the final tone so I can get the look I want.
Author Profile
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Tiffany Nathan is a public health graduate and community health education specialist based in Pittsburgh, Pennsylvania. Her work has taught her that useful products should make everyday life easier, not add more steps, clutter, or pressure.
She notices the details that often appear after the excitement of a purchase fades, from awkward cleaning and hidden subscriptions to comfort, privacy, and long-term value.
Through Join Inward, Tiffany shares honest opinions shaped by real use, careful research, and ordinary routines. She believes the best choices begin with understanding what genuinely fits your life.
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